Sir David Attenborough has today thrown his support behind the next stage of The Wildlife Trusts’ 30 by 30 campaign, aimed at reversing the loss of nature across the UK.
Together with supporters from the Berks, Bucks and Oxon Wildlife Trust, the Wildlife Trusts nationally have raised almost £8 million for the campaign since it was launched just six months ago.
The 30 by 30 ambition is to kickstart nature’s recovery across 30% of land by 2030. Funds raised will buy land to provide new homes for wildlife and allow nature to thrive in increasing abundance across wilder, joined-up places. The plan is to reverse decades of steep wildlife declines and threats to the natural world.
Sir David Attenborough, President Emeritus of The Wildlife Trusts, said:
“If given a chance – nature is capable of extraordinary recovery. The Wildlife Trusts’ campaign to secure 30 per cent of our land and sea for nature’s recovery by 2030 offers us the vision and level of ambition that is urgently needed to reverse the loss of nature, and so improve all our lives.
“We are facing a global extinction crisis which has implications for every one of us. It’s tempting to assume that the loss of wildlife and wild places is a problem that’s happening on the other side of the world. The truth is that the UK is one of the most nature depleted countries on the planet and the situation is getting worse.”
Today the Wildlife Trusts unveiled ten new projects across the UK, which are contributing to the drive to help nature fight back – including converting an ex-golf course into an urban oasis for bees and butterflies, turning degraded arable land into heathland, securing a future for historic wildflower meadows and rewilding a village.